Sheldon Bradley is a native of Memphis TN, and currently resides in the Atlanta, GA area. Upon graduating from high school in Memphis, he attended Murray State University, where he graduated with a B.S. in Industrial Engineering Technology. After a brief career as a Product Change and Development Engineer, he pursued his passion for music as a bass guitarist. After touring and recording in the California area, Sheldon decided to serve his country as a musician in U.S. Navy Band for 5 years. Upon leaving the military, he combined his love for technology, music , and art to found Persistence Multimedia Productions LLC and most recently Video Sportrait.com .

As the owner of Persistence, Sheldon consults with artist management companies such as ADN, NashRock Entertainment, Luna Chica Records, and media companies StudioNow, ElasticLabs, AOL, Xiosoft and many others.

For more information on the services that we provide visit our site at www.persistencemultimedia.com or www.videosportrait.com .