Health & Fitness
Grow Your Business With Mobile Marketing
Mobile marketing is hitting its stride this year. Learn how to grow your business or non-profit with news apps and technologies.
Is 2012 “the” year for mobile marketing? That’s what the experts say, and the numbers back them up. Last year, Apple sold 40 million iPads, about ten million more than the corporation's most optimistic predictions.
The research firm In-Stat also says that more than half the U.S. population, or about 65% of us, will own a tablet or smart phone by 2015—that’s just three years from now. Forecasters expect mobile device users will outnumber desktop Internet users within the next 5 years!
Pretty impressive stuff, but if you’re still not sure your small business or nonprofit would benefit by using mobile marketing, take a look at these figures, compiled by Cisco for its 2011-2016 global mobile traffic forecast:
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On average, smartphone usage nearly tripled in 2011, to 150 MB per month, up from 55 MB per month in 2010. Increased usage in 2012 is expected to push providers’ service limits.
By the end of 2012, mobile devices will out-number people living on earth.
By 2016, each person will use an average of 1.4 mobile devices.
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In short, mobile networking is huge, it’s growing, and it’s global.
Not sure what mobile marketing can provide for your business or non-profit? While new apps and technologies are coming out regularly, you can already give your customers:
Location information
Directions and maps
Coupons and promotional deals
Community-building contests, polls, and trivia
Mobile marketing allows you to deliver messages to your customers immediately, without the delay of traditional print or mail marketing—and it can enhance those kinds of promotional strategies, if you've already got them in place.
Better still, mobile campaigns are customizable, so you can personalize your message, products, and services to your target market.
Right now, the sky’s the limit for mobile marketing, with In-Stat predicting that 86% of mobile users will be able to even view videos on their devices by 2015.
If you’re not a mobile marketer yet, call us today at 678-561-MOJO, or visit us online. Chances are, your competitors are already growing their businesses with mobile strategies. We'll give you a FREE social media and website audit, so you can see how to make online marketing work for you. Call today, and we'll get your Mojo going!
