Associates Properties, Inc. announced Friday that they have launched new
websites at 17 CBL Malls, including Arbor Place Mall in partnership with
PlaceWise Media (“PlaceWise”), the industry leader in digital shopping
The new website includes an engaging new site design with robust feature sets that connect retailers and shoppers. The site provides a valuable resource to shoppers to plan purposeful shopping visits to the center with even more retailer deals and coupons. Shoppers wishing to use their smartphone can access a state of the art mobile website. The site also has complete social media integration as well as offering email alerts. These changes allow Arbor Place Mall to keep pace with the changing world of Internet, smartphone and social media.
“Reaching shoppers while they research a purchase or plan a shopping trip is a ripe opportunity for shopper marketers,” said John Dee, PlaceWise Media president. “Mobile is influencing where to buy, what to buy and even how much people are spending. It’s essential that retailers have as many integrated options for their shoppers as possible.”
The site went live Aug. 21. “We are excited to partner with PlaceWise to enhance our digital efforts to provide a better online experience and resource for our shoppers,” said Dana Katterjohn, Regional Marketing Director for CBL & Associates Properties, Inc.